The greenroom
"I'm still benefiting from my Today Show appearance 6 months after!"
Carrie Lupoli
Health and Wellness Expert
Go from camera shy to pitching with confidence and nailing your media interview — this training includes everything you need to become a seasoned media pro.
How do you get your foot in the door? And what are you meant to actually say in the interview?
It all seems so unattainable and while you ARE an expert, you’re not a media expert, so you don’t know where to start.
Hi, I’m Lynn! You might just see a “polished news anchor” but here’s the truth...
Despite being the face of American news on the likes of the Today Show, NBC News, and more for 15+ years, it nearly didn’t happen for me.
The first time I got a chance to be on TV I was told I’d never make it because I was so bad. Yep, that hurt. And it sent my Brain Bully™ into a frenzy...
Maybe you have a Brain Bully™ too? It’s the voice inside that fills you with self doubt and holds you in the fear of failure.
But I decided to ignore that Bully telling me I wasn’t enough and instead, turn my fear into fuel.
Now I want to teach you everything I had to learn to become great on TV, from looking good on camera, to pitching media outlets and the biggie — how not to let your fear stop you from even trying…
Double or triple your keynote speaker rates (yes, overnight)
Quit corporate and become a highly-paid consultant from day one
Increase your company value after appearing in national media
Enjoy instant SEO credibility and massive SEO growth
The 6-week media training where coaches, consultants and experts go from never being in the media to becoming the best-known names in their niche
In this module, you’ll learn:
My signature P.E.P. framework you can start to get comfortable on camera (and Zoom calls) immediately
How to arrange up your set so it looks professional and appealing, without costing a fortune or taking up a lot of time
The secret to feeling comfortable on camera and connecting with your audience, even if you’re nervous
Real life case studies of clients’ results you can expect once you’ve completed The Green Room
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In this module, you’ll learn:
How to get immediate likeability in 5 seconds — perfect for making people feel at ease before you begin to talk
The only 3 mindset hacks you need to silence imposter syndrome — I still use these to help me through public speaking
How to talk in 45 second soundbites so you make every moment on TV count
Proven strategies to be 100% yourself on camera — and in life too! I’ll show you how to deliver your authentic message in a clear and concise way
The 3 Ps of confidence so you never shrink in front of the lens or a room full of people
In this module, you’ll learn:
The 3 step roadmap to the perfect pitch
How to rise above a noisy inbox (filled with 200 other pitches) and compel a decision maker to pick YOUR pitch
Real life examples of pitches I’ve picked up (or didn’t) and why they stood out to me
The no.1 thing I encourage you to do if you’re thinking about hiring a PR firm to help you with your pitches
BONUS: The perfect pitch template
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In this module, you’ll learn:
How to create a polished and engaging presence that captivates your audience including...
How to create the perfect Zoom background setting
The best lighting and camera positioning to ensure that you always look your best (watch me play with a client’s lighting and see the Zoom room transformation!)
What to wear on camera for all genders so you feel confident and look your best
How to apply the perfect camera make-up in 10 minutes: From fresh faced to TV news ready
All about men’s fashion in the expert session with Ted Jenkin
In this module, you’ll learn how to:
Mentally and emotionally prepare for your first appearance — and come across as the expert you are
Run a successful mock interview that helps you feel prepared and ready
Create your customized routine to help you feel calm and confident about your appearance
Maximize the impact and results of your media appearance using social media
Turn your media appearance into a content machine for social media, newsletters and blogs to skyrocket your credibility
BONUS 1: Watch me critique one of my 1:1 clients’ mock interviews
BONUS 2: Expert session with Tamsen Fadal, former New York News Anchor, who shares exactly what she looks for in a great guest.
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In this module, we’ll hear from a top NBC booker, to learn:
All the insider secrets in a no-holds-bar conversation on what it takes to get booked in today’s media industry
The 4 components of newsworthy hooks that make great pitches
The single most effective trick to getting a booker to reply to you if you think you’re being ghosted
The 3 things to include in your pitch that take all the guesswork out for the booker ensuring they choose you over everyone else
How to make your pitch memorable so you’re on the top of everyone’s mind when they need a guest
Yep, one private hour with me where I’ll turn back into news anchor Lynn, performing a mock interview with you to see where you’re shining and where you can improve.
Once you’ve been through my media training you’ll:
Be able to clearly communicate your message; whether that’s on Zoom, in the boardroom, or in front of a crowd
Have the confidence to take center stage; whether that’s pitching yourself to your boss for a promotion, or putting yourself in front of a prospective new client
Be able to craft the perfect pitch; whether you’re reaching out to a national newsroom or an online podcast
Choose the Green Room plan that’s right for you
6 modules
Immediate access to 10+ hours of training
25 guides and workbooks to turn your training into action
BONUS: Live mock interview with me (worth $2,500)
6 modules
Immediate access to 10+ hours of training
25 guides and workbooks to turn your training into action
BONUS: Live mock interview with me (worth $2,500)
If you’re a coach, consultant, or author who’s ready to become a recognized expert in your industry by being featured in the media, this is for you.
If you want to grow your business or advance your career and step out of the shadows into the spotlight as a confident speaker who can capture any audience — whether speaking on stage, in a media interview or — this is for you.
This isn’t just another course from someone who teaches media training.
I’ve lived and breathed this work for over 15 years. I’ve been featured on some of the most prominent newsrooms in the world AND I’ve also choked in front of the camera and on stage (a few times).
I had to create these techniques for myself, so I know they work. Now I want to help you beat your Brain Bully so you can step into the spotlight and shine!
Yes, you do. You’ll have full access to all the trainings beyond the 6 weeks.
If you were to binge-watch all the videos you could do it in a couple of days but I recommend setting aside a few hours every week and going through it all more leisurely to give you time to reflect and implement.
You do get full access to everything once you buy so you can get started immediately.
As you have immediate access to all materials to download, I don’t offer refunds but I have had a 100% client happiness track record to date and am dedicated to making sure you have the same experience.
1000% yes! This method will apply to any form of the media. While a news interview is looking for tight and concise soundbites the only difference is your soundbite can be a bit longer in a podcast
Are you ready to get booked and BE GOOD?
(The kind of GOOD that gets booked over and over again)
Choose the Green Room plan that’s right for you
6 modules
Immediate access to 10+ hours of training
25 guides and workbooks to turn your training into action
BONUS: Live mock interview with me (worth $2,500)
6 modules
Immediate access to 10+ hours of training
25 guides and workbooks to turn your training into action
BONUS: Live mock interview with me (worth $2,500)