Do you ever notice if someone can advertise they’ve been “as seen on” they almost ALWAYS do? Why? It converts to sales.
A study from Brand Push found that having this badge on your website improves conversion rates by up to 48% by building trust and legitimacy with your visitors.
But being featured in the media does a lot more than increase website conversions.
When you invest in media training and follow through with appearing regularly in the media to showcase your expertise, you’re investing in the growth of your thought leadership, recognizability, and trustworthiness, and yes, appearing in the media can boost your bottom line.
I just prepared a report this week for one of our TMX Access experts who is beginning his keynote career. He needs to know how many logos he can include on his website. P.S. He’s up to 6 logos in his short time on the platform.
He was able to get his first paid speaking engagement, in part, because of his being seen in the media. That’s validation.
If you want to learn more about the process of being validated contact me.
If you want to take another step closer to becoming a go-to media expert, and you haven’t done so yet, check out my FREE coaching session where I give my special PEP talk that explains how to nail your first media appearance.
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BONUS FREEBIE: Want to know the secrets to getting booked on local, cable, and national media (again and again)? Discover the method that has earned 100% of my client’s media appearances. During this quick and FREE 30-minute coaching session, I reveal all my insights on how you can do the same and go from ‘best-kept secret’ in your field to authority in the media. Watch my free training here.