This week when my recent Green Room graduate Gwendolen Wilder signed on for our mock interview to prepare for appearances, she said I am her biz bestie and shared this news with her other biz bestie. I immediately wrote it down and said this is going to be my newsletter this week and not only did she CRUSH her mock interview, but she inspired this very newsletter.

What is a biz bestie? It’s a business best friend.

As entrepreneurs, we often focus on building our businesses from the ground up, but typically overlook the importance of building relationships with people who can provide us with the support and guidance we need. In this newsletter, we want to highlight the significance of having a business best friend and why it’s essential for your success.

Firstly, having a business best friend provides a sounding board for your ideas and challenges. As an entrepreneur, you’ll likely encounter obstacles you’ve never faced. Having a trusted friend who understands your business and can offer advice and a fresh perspective can be invaluable. A business best friend can help you brainstorm solutions, identify blind spots, and even provide constructive criticism when necessary.

Secondly, having a business best friend can help you stay motivated and accountable. Entrepreneurship can be a lonely journey and it’s easy to get sidetracked or lose sight of your goals. Having someone there to cheer you on, hold you accountable, and celebrate your successes can make a significant difference. A business best friend can be the person who reminds you of why you started your business in the first place and helps you stay focused on your vision.

Thirdly, having a business best friend can open doors and create opportunities for you. Networking is essential in business and having a friend who can introduce you to potential clients, investors, or collaborators can be a game-changer. Your business best friend might have connections in your industry that you don’t, and they can help you expand your network to grow your business.

Lastly, having a business best friend can improve your mental health and well-being. Entrepreneurship can be stressful, and having someone who understands your challenges can be comforting. A business best friend can provide emotional support, help you manage stress, and be a sounding board when you need to vent.

What did I learn from Gwendolen? Having a business best friend is not just nice to have, but a must-have. They can provide you with support, guidance, motivation, opportunities, and emotional support. These are crucial for your success and well-being as an entrepreneur OR business leader. So, take the time to cultivate those relationships and keep an eye out for this new Green Room graduate on a screen near you.

Favorite Post of the Week
Ask questions, don’t make assumptions by Stephanie Harrison

Tip of the Week
Always lead with passion.

Mood Booster
Kelly Clarkson’s simple form of kindness and respect.

BONUS FREEBIE: Want to know the secrets to getting booked on local, cable, and national media (again and again)? Discover the method that has earned 100% of my client’s media appearances. During this FREE masterclass, I reveal all my insights on how you can unlock the power of media appearances to establish yourself as the leading expert in your field.  Watch my free training here.

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