by Lynn Smith | Nov 8, 2023 | Blog Post
No offense, but PR is a 4 letter word for me. So many people associate PR with disappointment, so for the sake of this post, let’s call it “being featured” rather than “getting PR”. Here’s the biggest question after being featured that I field from experts. Now what?...
by Lynn Smith | Oct 31, 2023 | Blog Post
Do you ever notice if someone can advertise they’ve been “as seen on” they almost ALWAYS do? Why? It converts to sales. A study from Brand Push found that having this badge on your website improves conversion rates by up to 48% by building trust and...
by Lynn Smith | Oct 17, 2023 | Blog Post
It’s a simple shift. I recently joined Nikki Sharp on her amazing podcast “A Sharper Life”. I could write an entire newsletter on how awesome she is. We dug a lot into confidence or lack thereof. Why do we or do we not have the confidence to take big...
by Lynn Smith | Oct 11, 2023 | Blog Post
I had an interesting call this week. A TMX Access user told me about the insanely high retainer someone asked from him to ensure he could get media exposure. This guy said it’s the only way to get into the newsroom. It’s all based on relationships. My take? He used...
by Lynn Smith | Oct 4, 2023 | Blog Post
You’ve probably heard the saying that public speaking is feared more than death itself. I know it’s true because I had the same fear. If you’ve read my e-book Confidence Quotient, you know the true embarrassing story of my public speaking disaster and how I...
