DAN GINGISS: THE EXPERIENCE MAKER
Dan Gingiss is an international keynote speaker who believes that a remarkable customer experience can be your best marketing.
IN THIS EPISODE, DAN TALKS WITH LYNN ABOUT:
- Getting your customers to talk positively about your brand
- How to reach companies: try private channels first
- The W.I.S.E. strategy: Witty, Immersive, Shareable, Extraordinary
- The importance of rectifying a poor customer experience
- The massive power of experience
QUOTATIONS FROM THIS EPISODE:
“We know that word of mouth marketing is incredibly powerful.” .@dgingiss
“Communication is so key.” .@dgingiss
“We have to serve customers in the channel of their choice.” .@dgingiss
“Everyone needs to compete on experience.” .@dgingiss
“It’s the long-term relationship that makes the profit.” .@dgingiss
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DAN’S OFFICIAL BIO:
For 20+ years, Dan Gingiss led marketing teams in nearly every marketing channel — from direct mail to email to social media. He also served in multiple customer service and customer experience leadership roles. Dan combines his professional experience at brands like Discover, McDonald’s and Humana with tons of real-life examples from B2C and B2B companies of all sizes to recommend actionable, profitable CX solutions.
Many customer experience speakers and consultants have never actually experienced life “in the trenches” at a company. Dan understands those dynamics and challenges and provides unique credibility, including leading a team that won the J.D. Power Award for Customer Satisfaction.
In his new book The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share, Dan will show you exactly how to create remarkable experiences that will become your best sales and marketing strategy. Dan is also the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, the host of the Experience This! Show podcast, and a former contributor to Forbes.
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